The official beer ofFish in a Barrel.

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Posted in honor of the wonderful new blog, Catholic Beer Review.

Ballantine Ale is, beside my wife and the Holy Land Franciscans, the only thing I fell in love with during my six-year turn in D.C.. Our grandfathers used to drink hopsy, succulant beers like Ballantine.  Our folks drank washed out beers like Bud.  Our generation got turned on to “micro brews” and “craft beers,” making our generation even more intolerable.  The Sam Adams drinkers at school laughed at me for drinking “old-man beer.”

“So,” I would ask, “your beer has the Swedish Bikini Team and talking lizards, or men with thick Mass. accents and great big bushy beards. That makes it cool, huh?”

Well, back in the day, the spokesmen for Ballantine Ale were people like Hemingway and Steinbeck.   Here’s John Steinbeck’s ad copy from Time magazine back in the ’50’s.  Imagine how much smarter we would be if beer ads were still like this:

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Anyway, I’ll drink any beer that tastes good. And dang it, Ballantine tastes good.

WAC

P.S.-Remember, Samuel Adams sponsored the “Sex for Sam” public sex stunt at St. Patrick’s in New York City on the Opie and Anthony Show several years back.  It is the devil’s beer. 

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